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Stichworte: Cognitive consistency Marketing
Which of the following is a major goal of integrated marketing communications quizlet?
Was sind Social Media einfach erklärt?
__________ is the process by which information is recorded in a form usable to memory.
Which of the following are considered key concepts or concerns of cognitive psychology?
Which school of thought in psychology emphasized the importance of the unconscious mind?
Which method for developing a marketing communications budget links dollars to defined goals
Defining primary marketing objectives establishes all of the following targets except _____.
Marketing management must make important decisions when developing an advertising program
The marketing plan is imperative for an organizations marketing communications because it
What are the differences between Piagets and Vygotskys theories of cognitive development?
When setting marketing channel objectives, companies should state the objective in terms of ______.
When a firm serves two or more well defined market segments with a distinct marketing mix?
What is defined as a market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts?
The american marketing association’s definition of marketing contains which of these activities?
Which of the following marketing mix variables is involved in the capture of value in the marketing exchange?
Which of the following statements about the term used for marketing intermediaries is true?
Which is Piagets stage which usually occurs between ages 2 and 7 and is marked by symbolic thought but a limited ability to perform operations?
The largest personnel requirement for international marketing for most companies is in the
An important element of market segmentation research is benefit and lifestyle studies that analyze
Wholesalers are marketing intermediaries who sell goods or services to ultimate consumers.
Which of these is NOT a fair marketing practice when an existing insurance policy is being replaced
What is the purpose of evaluating performance during the last step of the marketing plan process quizlet?
Segmentation is the process of dividing a market into homogeneous sub units for effective marketing
Is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market a product mix b price Mix C promotion mix D marketing mix?
What is the growth strategy that attempts to increase market share by gaining customers through lowered prices or increased marketing?
Which of the following principles matches expenses with associated revenues in the in which the revenues were generated?
What principle is applied if expenses should be recorded at a higher amount and revenue should be recorded at a lower amount?
An bricks-and-mortar strategy includes marketing and selling goods and services on the internet.
What are the common demographic variables a marketer needs to consider for global and domestic marketing purposes?
What is the act of propagating marketing relevant messages through the help and cooperation of individual consumers?
Why the report and its presentation are important parts of the marketing research project?
What is the difference between conventional marketing system and vertical marketing system?
Is a set of interdependent Organisations involved in the process of making a product or a service available for use or consumption by the consumer or business user?
When a single firm sets up two or more marketing channels to reach one or more customer segments it is using?
When a single firm sets up two or more marketing channels to reach one or more customer segments this is known as?
In which marketing system is an arrangement whereby two or more firms at the same level join together for marketing purpose to capitalize on new opportunity?
How does the information processing approach relate to Piagets theory of cognitive development?
What is meant by the term marketing concept and what departments of a company does it affect?
Which of the following would not occur during the implementation phase of a marketing plan?
Which marketing analytics tool measures and evaluates revenue from specific products or regions?
When conducting a SWOT analysis what phase of the marketing planning process is the firm in?
The real value of marketing research and marketing information and how that value is attained
During which phase of the marketing planning process does a firm identify and evaluate different opportunities by engaging in segmentation targeting and positioning?
During which phase of the marketing planning process does a firm evaluate performance using marketing metrics?
Researchers generally believe that differences between ethnic groups in cognitive abilities
The process of searching for a balance between cognitive schemas and environmental information
Which of the following concepts refers to a set of criteria that differentiates the products or services of one firm from another?
Generally it is easier to change someones beliefs than it is to change their attitudes or values
Which of the following is the difference between the marketing concept and the selling concept?
Which one of these concepts suggests that customers will Favour products that are available widely at low costs?
Is face to face interaction with one or more prospective purchasers for the purpose of making a presentation and answering questions?
Marketing and sales are examples of a support activities in the value chain of an organization.
Which psychological perspective considers the relationship between individuals and their physical cognitive personality and social worlds multiple choice question?
What do we call the tendency for people to base their judgments on information that they can easily obtain?
What do we call the tendency for people to base their judgments on information that they can easily obtain quizlet?
Which of the following is an example of a simple reflex based on Piagets concept of the sensorimotor stage?
Which perspective in psychology focuses on how people process and remember information solve problems and think?
What is the term for when a person only seeks information that affirms their own viewpoint?
Which subfield of psychology would be most interested in research the modularity properties of the brain?
Which of the following describes how the cognitive Mediational theory is different quizlet?
Which type of marketing channel includes a retailer or other intermediaries in the delivery?
What is a group of people a business has decided to aim its marketing efforts and ultimately its merchandise?
What is the result of a person behaving in a way that is inconsistent with their attitudes?
Batch files provide a platform of consistency that validates their procedures to the court.
What helps us to organize complex phenomena into simpler and more easily usable cognitive categories?
True or false: cognitive treatment works to change behavior or feelings by changing thoughts.
What is a behavior therapy technique in which a client observes and imitates a person who approaches and copes with feared objects or situations?
Which of the following are characteristics that make marketing services different from product?
According to Piaget which stage of cognitive development is associated with middle childhood
In the context of aggression, which of the following is a perspective of cognitive psychologists?
Which of the following is a reason for the increasing popularity of the integrated marketing?
Which of the following is a similarity between Piagets and Vygotskys theories of cognitive development quizlet?
What is the purpose of the marketing mix as part of the overall marketing strategy quizlet?
Which type of buying behavior would most likely lead to post purchase cognitive dissonance?
Which of the following elements of marketing mix ensures that a right product is made available to right people at right time?
What is establishing a distinctive place in the minds of customers relative to competing products?
Which segmentation is best described as dividing the market into different groups based on similar characteristics?
What is the marketing of goods to individuals and organizations for purposes other than personal consumption?
Which one of the following statements best illustrates the concept of reciprocal causation?
Research and development, production, marketing and sales, and customer service are all examples of
Which of the following best describes the quality of being curious as a digital marketer or e
Is the stage of new product development in which the product and marketing program are tested in more realistic market settings?
An original equipment manufacturer does not include marketing in its value chain activities.
Businesses often collect marketing information from customers in order to learn how to do which?
Of all the elements of the marketing mix, place decisions are typically the easiest to change.
In sport marketing terms, distribution of the sport product also includes facilities and tickets.
What managerial activity identifies establishes and manages beneficial relationships between an organization and its various stakeholders?
What in your view would be the optimal level of integration between marketing and communication
Making a product different from other, similar products is known as __________________________.
One of the exchange processes that satisfies the needs and objectives of the industrial marketing is
What is the marketing term for aggravating prospective buyers into groups that have common needs and will respond similarly to a marketing action?
What are the key actors and forces in the companys marketing environment that affect its ability to serve its target customers effectively?
Which type of learning involves coming to understand that two events occur or happen together?
A marketer uses a ________ when it acknowledges competing products in its marketing communications.
What is the term that refers to the functions used to move products through the channel to the customer?
Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives *?
Which of the following questions does not reflect a cognitive information processing approach
Which of the following is the cognitive strategy of squarely facing your troubles and trying to solve them quizlet?
What elements are considered part of the promotional mix select all that apply multiple select question distribution sales promotion advertising direct marketing?
Refers to a group of potential customers to whom a company wants to sell its products and services.
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